Monday, February 20, 2012

How to Increase Sales Turnover

In business, amount of sales turnover is very important. Because turnover is directly proportional to the profit gained. The bigger the turnover of sales means greater profits.
What is sales turnover? Sales turnover definition : calculation of the total of all sales of products / goods / services that you are selling in a particular period - before it's reduced cost of merchandise sold. Or, entire amount of goods of a company that has successfully sold to consumers which expressed in terms of money, so how much money that can be achieved within a certain time, before it's reduced by cost of goods sales.

The question is, how to increase sales turnover?
Usually businesses looking for great things that can trigger an increase in turnover in an instant. This strategy is not wrong, but often the increase in turnover came from the little things that may often be ignored, and that it could increase the sales turnover of long-term sustainable. Tips on increasing sales turnover:

1. Increase Prospects (Leads)
The way to multiply the prospect can be done with advertising, open new branches, spread brochure, following the exhibition, etc.

2. Expand Number of Conversions
Conversion is the number of prospects who ultimately buy your product. For example, from 1000 prospects coming into your store there are 250 people who buy. This means that your conversion is 25%. How to increase conversions? For example: provide the warranty, provide after-sales guarantee, free delivery, etc..

3. Evaluation of the selling price
What about the selling price of your product? Is it time to go up, fixed, or did it fall? You can judge from the development of your sales. Know the current ideal price by trying some of the options prices. That way, you will know the ideal price for your product. So you will be much easier to make follow-up strategy to increase your sales turnover.

4. Recognize your business prime time.
Business prime time means time when there is a lot of sales. In that time you must be optimize your sales performance eg by intensifying ads and marketing program. All the resources you have, must be focus fully on the prime time. Usually a spike in sales happen at Christmas, Valentine's, or new year, analyze your business prime time and prepare your products well in advance.

5. Customer database
If you have a customer database, look back and analyze what causes them to become your customers. You should also categorize consumers into a list of consumers. So you can make the appropriate marketing approach for each of these consumer lists.

6. Execute marketing strategy to increase turnover
To increase sales turnover, do not hesitate to execute the marketing strategy as with an irresistible offer. The form can be like giving a larger size products, discounts, or extend the use of the product. It could also give an interesting gift. Essentially, do not hesitate to run a marketing idea you want to do.

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