Monday, February 20, 2012

How to Increase Sales Turnover

In business, amount of sales turnover is very important. Because turnover is directly proportional to the profit gained. The bigger the turnover of sales means greater profits.
What is sales turnover? Sales turnover definition : calculation of the total of all sales of products / goods / services that you are selling in a particular period - before it's reduced cost of merchandise sold. Or, entire amount of goods of a company that has successfully sold to consumers which expressed in terms of money, so how much money that can be achieved within a certain time, before it's reduced by cost of goods sales.

The question is, how to increase sales turnover?
Usually businesses looking for great things that can trigger an increase in turnover in an instant. This strategy is not wrong, but often the increase in turnover came from the little things that may often be ignored, and that it could increase the sales turnover of long-term sustainable. Tips on increasing sales turnover:

1. Increase Prospects (Leads)
The way to multiply the prospect can be done with advertising, open new branches, spread brochure, following the exhibition, etc.

2. Expand Number of Conversions
Conversion is the number of prospects who ultimately buy your product. For example, from 1000 prospects coming into your store there are 250 people who buy. This means that your conversion is 25%. How to increase conversions? For example: provide the warranty, provide after-sales guarantee, free delivery, etc..

3. Evaluation of the selling price
What about the selling price of your product? Is it time to go up, fixed, or did it fall? You can judge from the development of your sales. Know the current ideal price by trying some of the options prices. That way, you will know the ideal price for your product. So you will be much easier to make follow-up strategy to increase your sales turnover.

4. Recognize your business prime time.
Business prime time means time when there is a lot of sales. In that time you must be optimize your sales performance eg by intensifying ads and marketing program. All the resources you have, must be focus fully on the prime time. Usually a spike in sales happen at Christmas, Valentine's, or new year, analyze your business prime time and prepare your products well in advance.

5. Customer database
If you have a customer database, look back and analyze what causes them to become your customers. You should also categorize consumers into a list of consumers. So you can make the appropriate marketing approach for each of these consumer lists.

6. Execute marketing strategy to increase turnover
To increase sales turnover, do not hesitate to execute the marketing strategy as with an irresistible offer. The form can be like giving a larger size products, discounts, or extend the use of the product. It could also give an interesting gift. Essentially, do not hesitate to run a marketing idea you want to do.

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Sunday, February 5, 2012

the Benefits of Business Card

For an entrepreneur, business card has a very important function. Its form is just a small piece of paper, but the benefit is very large. Business cards contain your information so that clients more easily contact you when they need your products / services.

Functions of Business Card
Here are few functions of a business card

1. As the owner's card identity through the name, position, title, email address, web site, and phone number to call.
2. As a representative of company image and brand, and the existence of the company through a logo, company name, business address, and type of business.
3. As a data base of prospects that could be used at any time for business purposes.
4. As a means of supporting communication when the meeting took place.
5. As a medium to record additional information about date of birth, time and place while introduction, husband or wife's name, as well as other information.

The information in the Business Card
When creating business cards, there is some information that should be included are as follows : company logo, company name, personal name, Position in company, contact person, phone number, address, web and e-mail address (optional).

Ethics of Receiving and Giving Card
Using the business cards were not kidding. Receive and give business cards have rules.

Here are a few rules or ethics when you receive a business card from a relation or a new colleague.

1. Business cards are accepted with a two hand or right hand.
2. Pay attention and read the cards for a moment. Then if necessary, provide a brief comment about the information contained on the card. For example, its business field or how to spoken the name of the person.
3. If the card is received at meetings, lay it on the table to help you remember the name of the owner of the business card as well as to call him/her in the meeting - occasionally.
4. Note the local custom. Remember, do not write information on a business card if it is considered inappropriate.
5. Keep business card in your wallet or a special place of cards.

If you intend to give a business card, following its ethical.
1. Make sure the card is clean with no streaks or faded.
2. give respectfully with your right hand
3. Aim name or inscription on the card facing toward the conversational partner.
4. List the important information that needs to be communicated. For example, "This is my new office address, sir."

Business cards can also be a business opportunity for you.
This business is relatively easy and inexpensive so that it can be run by small businesses. Business card is fairly easy because it has available various software of business card templates that can simplify your work. In addition to easy to operate, business cards do not require too much capital. Some of the equipment should be prepared to open this business is very simple, such as follows.

business card template Software,
Paper, ink, and box or boxes business card,
a computer, and printer.

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