Wednesday, October 26, 2011

How to Maximize Twitter to Develop Your Business

Twitter offers the ability to bind customers and draw their attention to your products and services. The goal of course look for loyalty and develop ideas so that your products can be accepted.

Twitter is very popular right now, if you wish to make twitter as a marketing tool and increase sales, you are certainly not alone.

Here's how to attract customers via Twitter.

1. ask
Start by asking your followers. Ask their opinion you want to know. Are they like the new logo? How many times do they buy your product? Do they want to switch to another product?

By asking you get a glimpse of what the minds of consumers towards your product. This could be an added bonus. Because, no one wants to follow an account that contains promo release only.

2. Make a Quick Poll
By making a quick voting or polling make you have two advantages. First, you know the opinions of consumers towards products, brands and services.
Second, you can find interesting things that could be a value-added products. But do not forget to post the results of the poll, so that followers also know the other followers's desire.

You can ask anything, but it would be interesting if you write the time of voting. Tweet like, "Poll: Where do you buy this product, closing one hour from now." So the people who participate will check the results an hour later.

3. Create a Customer Service Account
If you receive questions, complaints or comments from customers then make a customer service account. Manage your customer service account.

For example, set to a link that links to pages of Questions and Answers, answers to technical issues, and move into an email conversation if they need further assistance.

4. Monitor @mention
Not all feedback about your product on Twitter comes from you or your product. On Twitter, feedback can also be derived from a conversation about other products.

Do a quick search on your product. How to use search options and input @your-product to find what people talk about your product.

You can use applications like HootSuite or TweetDeck to make it easier monitoring @mention about your products.

5. watch the Search Products, Brand, your logo or slogan
When observing @mention, sometimes you find that people not only talk about brands and products. They also talked about the owner, the site, the service, wrap products,etc.

If you want to capture all the feedback about your products directly, you have to be more creative. It is the time for the creative industries ;-)

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Friday, October 14, 2011

Target Marketing in Blogging

Media campaign and socialization is not just newspapers. Promotion can be done using audio and visual media so that the message we convey striking faster. Blog can be used to help your business performance. Blogs can be used as a tool of communication with customers, increase brand companies and attract new customers. To get a good result, it would require a good concept when creating a business blog. There should also be a target of your blog's existence.

Target Marketing can be applied to many areas of blogging, but I will only talking about two specific areas that I think it is very important.

1. Traffic

Traffic is the pulse of online business activity. Good blog without any major traffic only will be less meaningful. But traffic was not enough, you must also target a good conversion rate. So, you should focus your traffic building plans to the market segments that will deliver the highest conversion rate. For example, if you place an ad on a site that is in no way relevant to yours, then there is less of a chance that the site’s audience will be interested in your ad. Conversely, if you advertise on a relevant site then your ad will garner more attention from an already interested audience.

Secondly by sending only targeted traffic to your site, your conversion rates will be greatly improved because your visitors are more likely to stick around. As opposed to non targeted visitors who will quickly quit from your blog because they doesn’t like it and then leave it.

2. Writing

When you are trying to appeal to a certain market segment then your blog’s content should reflect this. By made your content specifically to your target market, there is a bigger chance that it will engage them and more visitors will become regular readers or other goals you might wish to achieve. A great example of this is the level of technical language you use; if your target market isn’t Internet savvy then you should avoid use jargon that they will not understand. On the other hand if you audience is quite knowledgeable on your blog’s topic, then you shouldn’t waste time explaining simple details to them which they already know and therefore will not be engaging to them.

Target marketing is an essential technique for any successful business and business blogging is no different, by matching the right content with the right visitors you'll get the right results. Anyone can argue that people will buy based on logic. But the fact is many people always buy because of emotion. Emotion that guides them. We all choose something that fits with us in every way. How could you possibly make the prospect feel comfortable with you if you do not know them. Therefore effective communication is very essential.

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Thursday, October 13, 2011

Target Marketing

Target Marketing involves taking the entire market (in all possible customers) and breaking down into smaller or specific segments based on different demographics and then focusing your efforts on certain market segments in order to achieve better results.

Demographics that are used to create market segments can vary, including, but not limited to:

1. Common measurable statistics like gender, age, education & income levels
2. Geographic location, such as language and culture
3. Lifestyle preferences such as gamers, food lovers, car enthusiasts etc.
4. Level of knowledge - are they a beginner or an expert about a topic?

When you can focus on a target market, you stop wasting your time and focus your resources and efforts where they will be the most effective and efficient to achieve your target.

For an example, consider a company that sells skateboarding equipment; they will get better results when marketing to the age groups who are most interested in skateboarding rather than all age groups. If they can market towards existing skateboarders instead of everyone, they are again more likely to get a better return.

But we need to know, according to the principles of marketing, not all companies can reach the entire market. So we need to define and prioritize those who are the target market, so that we can maximize the success of our business.

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